The Brief
How can SOMPO create awareness that it has one of the leading travel insurance coverage for travelling to Japan to the south-east asia market.
Its GoJapan travel package includes a wide range of perks and benefits to ensure your trip to Japan goes smoothly.
The Challenge
How can we increase the brand presence of SOMPO to the south-east asian market as a brand that ensures happiness to its travelers.
The Insight
Many people only know the real importance of travel insurance after they have had a bad travel experience or heard about it from friends.
Studies have found that travelers who are covered by insurance are still unsure of the process of follow up in the event that they need help overseas.
The Idea
Asia’s Most Unfortunate Traveler.
The idea is to find a person who has been beaten down by bad travel experiences and rekindle their love for travel with the help of SOMPO’s insurance package in Japan.
Why It Works
No only does this idea help educate viewers on the wide travel insurance coverage that SOMPO has and what to do in the case that they need help, it also helps the brand show its confidence in its own product by putting it to the test as with a series content piece based on the Unfortunate Traveler’s journey in Japan.